Serious Collectors Own Up to 19 Watches, Says International Survey

Serious collectors own between five and 19 timepieces, with an average collection of 8.5 watches, according to a survey of watch collectors' habits and preferences conducted by LGI Network, part of NDP Group.

This report provides quantitative and qualitative feedback from more than 500 individuals who collectively own in excess of 2,750 watches with retail values exceeding $65 million. Just a few statistics regarding the respondents: Of the 500 people surveyed, 61 percent were U.S. residents, 36 percent were from Europe and 23 percent were from Asia.



It comes as no surprise that 52 percent of the collectors who purchase in the over $15,000 range earn more than $300,000 annually. Most tend to be from the finance, law and healthcare fields. (We wonder... Do the doctors buy pulsimeter watches?)

In the collector’s arena, most own between five and 19 watches at a combined value of $175,000 to $200,000. Usually a mix of brands was represented. Additionally, most do not buy on whim. In fact, in 72 percent of buying instances, the collector had a clear intention to purchase a specific model.

Researchers divided respondents into four groups: Active collectors who focus on watches over $15,000; active collectors focusing on watches retailing for between $5,000 and $15,000; emerging collectors who have limited collections; and connoisseurs who are active influencers. For the active collectors purchasing timepieces over $15,000 retail, there were two price categories: $15,000 to $40,000 and over $40,000.

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